The 55-page report features deep dives into the mindset of those searching for senior care options for themselves or loved ones. Among the insights, you’ll find:
– A mapping of the five phases of the senior care buyer journey reflected in online conversations
– A breakdown of the conversation drivers around decision points in that journey
– Analysis of both positive and negative conversation topics to reveal strengths, weaknesses, opportunities and threats for the industry
– Consumer focus group data around the use of digital and social media to make care decisions
– Demographic, psychographic and socialgraphic data points for more meaningful audience understanding
– Specific issue discovery around the quality of care, the emotional journey and primary questions of the senior care shopper